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Content and Form of the Message

layers Part 8 of 9 lightbulb 36 illustrations in this sermon

Pastor Albert N. Martin's sermon, "Content and Form of the Message," outlines the essential ingredients of effective popular preaching, focusing on the sermon's content and form. He argues that preaching must be eminently biblical and evangelical, painstakingly exegetical, and theologically symmetrical. Martin then provides specific directives for sermon delivery, emphasizing the cultivation of clear structure, pointed and discriminating application, and the helpful presence of illustrations and parables. He concludes by advocating for earthiness, simplicity, and plainness of speech, even if it costs the preacher pride and the approval of some religious circles.

Outline 10 sections · 75 min

  1. Recap of Presuppositions and Preacher's Heart/Mind 0:02
  2. Underlying Assumptions for Sermon Content and Form 2:54
  3. Painstakingly Exegetical and Theologically Symmetrical Content 8:35
  4. Cultivating Clear, Uncluttered Structure 32:23
  5. Suffusing the Sermon with Pointed, Specific, and Discriminating Application 33:36
  6. Practical Suggestions for Application 44:17
  7. Gracing the Sermon with Illustration, Parable, Analogy, Metaphor, and Simile 48:34
  8. Practical Suggestions for Illustration 55:56
  9. Cultivating Earthiness, Simplicity, and Plainness of Speech 59:56
  10. The Cost of Earthiness and Simplicity 66:04

Key Quotes

“Brethren, don't be bullied into the idea that you must make authoritative pronouncements upon every department of science and philosophy from the pulpit.”
“Only if you take that position, brethren, the onus is upon you and upon me to treat the Scriptures consistent with that confession.”
“Application is what nails the hearer to the, we call it the bench, we call it the pew. You see, the truth is the nail. Application is the hammer. The Holy Spirit is the arm.”
“The living God above you. And your congregation within you.”
“It has been said that he is the most powerful speaker who can turn men's eyes, turn men's ears into eyes, turn men's ears into eyes, who can convert words into pictures, who can take verbs and nouns and make of them paint and paintbrushers and paint before people until they see.”
“Reasons are the pillars of the fabric of a sermon, but similitudes are the windows which give the best light.”
“The clerical mind which is sworn only to the traditional and speaks only in the cold language of tradition is mortally sick. It is a pleasure to break down the lath and plaster of old externals and formalities to make room for the granite walls of reality.”
“If you love men better you will love phrases less. How used your mother to talk to you when you were a child there? Don't tell me. Don't even print it. It would never do for the public ear. The things she used to say to you were childish and earlier still babyish. Why did she speak thus? For she was a very sensible woman because she loved you.”

Applications

All listeners

  • Do not feel pressured to make authoritative pronouncements on every department of science and philosophy from the pulpit; focus on biblical and evangelical truth.
  • If you confess plenary verbal inspiration, treat the Scriptures consistently with that confession through painstaking exegesis.
  • Aim at cultivating clear, uncluttered structure in your sermons, constructing a 'house of truth' rather than just dumping 'bricks of truth'.
  • Labor to suffuse the sermon with pointed, specific, and discriminating application, making people feel the message is vital to their hearts.
  • Take responsibility for completing the list of specific applications in your own context, with careful reference to the needs of your hearers.
  • Avoid the 'abominable we' in application; use 'you' to make the message personal and direct.
  • Read and re-read the section on applicatory preaching in Bridge's Christian Ministry.
  • Mark Puritan works (Owen, Flavel, Baxter, Goodwin, Sibbes) with a colored pencil to observe how they suffused their sermons with application.
  • Cultivate the ability to suffuse the sermon with application throughout, rather than tacking it on or putting it in the same place every time, to avoid conditioning hearers to tune out.
  • Pray for grace to carry your congregation into the study and never let them leave you while you're preparing, keeping them in your heart.
  • Work at form and structure, keeping the Bible central, tools about you, God over all, and your people within your heart during preparation.
  • Seek to grace the sermon with the helpful presence of illustration, parable, analogy, metaphor, and simile to make it lovely and desirable.
  • Read and re-read Spurgeon's chapter in his lectures to his students on the use of illustration.
  • After planning the basic structure of your sermon, go back over it to identify places where an illustration will be most helpful to illuminate truth or provide a mental break.
  • Seek to cultivate a trained eye to see illustrations in everyday life and work at making up parables.
  • Don't give up your general reading in theology, history, and Christian biography, and systematically work through heavy volumes like Owen or Goodwin.
  • Don't let dust collect on Bunyan's Pilgrim's Progress, as it is a gold mine of illustrative material.
  • Work at cultivating earthiness, simplicity, and plainness of speech, relating your message to the real world of your hearers.
  • Be prepared for the cultivation of earthiness and simplicity to cost you your pride and elegance.
  • Be prepared for the cultivation of earthiness and simplicity to cost much mental labor and discipline to avoid profaning holy things or becoming simplistic.
  • Be prepared for the cultivation of earthiness and simplicity to potentially cost you the frown of organized orthodox religion.
  • Study Ryle's essay and Bridges' chapter on simplicity in preaching, absorb the mood of scripture, and read sermons of men who held the masses.
  • Labor at cultivating earthiness, simplicity, and plainness of speech.

A full transcript is available on the tab. 105 paragraphs, roughly 75 minutes.

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